How to Find Trending Keywords on Facebook

Trending Keywords on Facebook
Finding Trending Keywords on Facebook [Image Credit: Unsplash]

I. Introduction

In today’s digital age, social media platforms have become powerful tools for businesses to reach a wider audience and promote their products or services. Among these platforms, Facebook continues to be a popular choice for marketers due to its massive user base and diverse demographics. To effectively leverage Facebook for marketing purposes, it’s crucial to identify trending keywords that resonate with your target audience. This article will guide you on how to find trending keywords on Facebook and optimize your content to boost engagement and visibility.

II. What Are Trending Keywords?

Trending keywords are the popular search terms or phrases that users frequently use to find specific content on Facebook. These keywords represent current interests, discussions, or trends among the platform’s users. By incorporating trending keywords into your posts, you can increase the chances of your content being discovered by a wider audience and generate higher engagement.

III. How to Find Trending Keywords on Facebook?

Six Effective Methods to find the keywords
Six Effective Methods to find the keywords [Image Credit: Unsplash]

Finding trending keywords on Facebook can seem like a daunting task, but with the right strategies, it becomes much more manageable. Here are six effective methods to uncover trending keywords on Facebook:

  1. Explore Facebook Trending Topics: Facebook’s “Trending” section provides a snapshot of popular topics and keywords that are currently trending. Visit the section regularly to identify potential keywords related to your niche.
  2. Utilize Facebook Search: Facebook’s search bar can be a goldmine for finding trending keywords. Type in relevant keywords related to your industry and see what suggestions come up. These suggestions can give you valuable insights into what people are currently searching for.
  3. Join Relevant Facebook Groups: Joining industry-specific Facebook groups allows you to engage with like-minded individuals and stay updated on the latest discussions. Analyze the conversations happening in these groups and note down any recurring keywords.
  4. Analyze Comments and Engagement: Pay close attention to comments, likes, and shares on popular posts within your niche. Analyzing the language and keywords used in these engagements can help you identify trending topics and keywords.
  5. Use Facebook Insights: If you have a Facebook Page for your business, take advantage of Facebook Insights. This tool provides valuable data on your audience’s interests, demographics, and the performance of your posts. Analyze the keywords that resonate with your audience and incorporate them into your content.
  6. Leverage Third-Party Tools: Several third-party tools, such as BuzzSumo and Socialbakers, can help you discover trending keywords on Facebook. These tools provide comprehensive analytics and insights into popular topics and keywords, allowing you to refine your content strategy.

IV. How to Find Trending Keywords on Facebook Using Third-Party Tools

Third Party Tools to discover keywords
Third Party Tools to discover keywords [Image Credit: Unsplash]

While Facebook provides built-in tools to discover popular topics, third-party tools can further enhance your keyword research process. In this section, we will explore some of the best third-party tools available and how to use them to find trending keywords on Facebook.

Best Third-Party Tools for Finding Trending Keywords on Facebook

  1. BuzzSumo: BuzzSumo is a powerful content research tool that allows you to discover popular topics and trending keywords across various social media platforms, including Facebook. To use BuzzSumo, simply enter relevant keywords or phrases related to your niche, and the tool will generate a list of popular posts and trending topics. Analyze the engagement and keywords used in these posts to identify relevant trends for your own content.
  2. Socialbakers: Socialbakers is a comprehensive social media analytics tool that provides insights into trending keywords and popular topics on Facebook. With Socialbakers, you can track the performance of specific keywords, analyze audience behavior, and identify content that resonates with your target audience. The tool also offers competitor analysis, allowing you to stay ahead of the game by understanding what’s working for others in your industry.
  3. Brandwatch: Brandwatch is a social listening tool that enables you to monitor conversations and trends on Facebook. By setting up relevant search queries, you can track specific keywords and topics to identify emerging trends. Brandwatch also provides sentiment analysis, allowing you to gauge the public’s sentiment toward certain keywords or topics. This information can help you tailor your content to align with the prevailing sentiment.
  4. Talkwalker: Talkwalker is a social media analytics and monitoring tool that offers real-time data on trending keywords and topics on Facebook. The platform provides advanced search capabilities, allowing you to track mentions of specific keywords and analyze their performance. Additionally, Talkwalker offers sentiment analysis, demographic insights, and influencer identification, enabling you to create targeted and engaging content.

V. Conclusion

Finding trending keywords on Facebook is a crucial step in maximizing your reach and engagement on the platform. By staying updated with the latest trends and incorporating relevant keywords into your content, you can increase your visibility and attract a larger audience. Remember to utilize Facebook’s built-in tools, join relevant groups, and analyze user engagement to uncover trending keywords. Additionally, consider using third-party tools to streamline the process and gain deeper insights. So go ahead, and start exploring and integrating trending keywords into your Facebook marketing strategy to drive success!


1. How often should I search for trending keywords on Facebook?

It’s recommended to search for trending keywords on Facebook regularly, preferably on a weekly or bi-weekly basis. Trends can change quickly, so staying updated ensures your content remains relevant and engaging.

2. Can I use trending keywords from other platforms on Facebook?

While it’s possible to repurpose keywords from other platforms, it’s essential to consider Facebook’s unique audience and interests. Focus on finding keywords specifically relevant to the Facebook community to maximize engagement.

3. Is it better to target broad or niche trending keywords?

Both broad and niche trending keywords have their advantages. Broad keywords can help you reach a larger audience, while niche keywords allow you to target a more specific audience. A mix of both can be beneficial for your content strategy.

4. Should I use all the trending keywords in my posts?

It’s not necessary to use all the trending keywords in your posts. Instead, select the most relevant and fitting keywords that align with your content and resonate with your target audience. Quality and relevance are often more vital than quantity.

5. Are there any tools to automate the process of finding trending keywords on Facebook?

Yes, there are several tools available that can automate the process of finding trending keywords on Facebook. These tools use advanced algorithms to analyze user behavior, engagement, and popular topics on the platform. Some popular tools include SocialPilot, Agorapulse, and Sprout Social. These tools can save you time and effort by providing you with insights and recommendations on trending keywords.

6. Can I use trending keywords from Facebook in other aspects of my marketing strategy?

Absolutely! The trending keywords you discover on Facebook can be valuable for other aspects of your marketing strategy. You can incorporate them into your website content, blog posts, email campaigns, and even for optimizing your search engine optimization (SEO) efforts. By using trending keywords consistently across different channels, you can create a cohesive and effective marketing strategy.

Read More:

Trending Keywords on Instagram: How to Stay Ahead of the Game

How to get notified of keywords trending on Twitter


  • Tina Haze

    Tina Haze is a highly experienced digital marketer and co-founder of Seabuck Digital. With two master's degrees in Business Administration and Statistics, she has spent the last 7 years working in the field of digital marketing, helping businesses grow their online presence and achieve their goals. Prior to this, Tina also worked as a Branch Manager for a Real Estate company, where she honed her management and leadership skills. With 14 years of industry experience, Tina is a seasoned professional who is dedicated to helping others succeed. Through her writing, she shares valuable insights and actionable tips on effective management decision-making, based on her own real-world experience. For anyone looking to grow their business and take their management skills to the next level, Tina's articles are a must-read. Are you looking to make better management decisions and grow your business? Subscribe to Tina's newsletter today and receive exclusive tips and insights straight to your inbox!

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