How to Find Trending Keywords on TikTok

Trending Keywords on TikTok
Trending Keywords on TikTok [Image: Pixabay]


Welcome to the thrilling realm of TikTok, where creativity thrives boundlessly and trends ignite with fervor. As a content creator or marketer, harnessing the power of trending keywords on TikTok can give you a competitive edge and help your content reach a wider audience. In this comprehensive guide, we will explore proven strategies and techniques to find trending keywords on TikTok that can skyrocket your visibility and engagement. So, let’s dive in and unlock the secrets of TikTok success!

How to Find Trending Keywords on TikTok

What are Trending Keywords?

Trending keywords on TikTok are popular search terms and phrases that are currently capturing the attention of TikTok users. These keywords represent the hottest topics, challenges, dances, and memes that are taking the platform by storm. By incorporating these keywords into your content, you increase the likelihood of your videos appearing in search results and getting discovered by a wider audience.

Utilizing the Discover Page

One of the most effective ways to find trending keywords on TikTok is by utilizing the platform’s Discover page. The Discover page is a treasure trove of trending content, challenges, and hashtags that can give you valuable insights into what’s currently popular. Simply navigate to the Discover page and explore the “Trending” section to uncover a plethora of trending keywords and topics.

Analyzing Popular TikTok Accounts

Another strategy to uncover trending keywords is by analyzing popular TikTok accounts within your niche. Identify influencers or content creators who consistently garner high engagement and have a large following. Pay close attention to the keywords and hashtags they are using in their captions and descriptions. By studying their content, you can gain valuable insights into the trending keywords that are resonating with your target audience.

Leveraging TikTok Analytics

Trending Keywords on TikTok
TikTok Analytics to discover Trending Keywords on TikTok [Image: Pixabay]

If you have a TikTok Pro account, you have access to powerful analytics that can provide invaluable data about your content’s performance and audience demographics. Within the analytics dashboard, you can identify the keywords and hashtags that are driving the most engagement and impressions for your videos. Leverage this data to optimize your content and align it with the currently trending keywords on TikTok.

Exploring TikTok Challenges

TikTok challenges are a prominent feature on the platform and often revolve around specific keywords or hashtags. By participating in popular challenges, you can tap into the trending keywords associated with them. Use the search bar to discover ongoing challenges and incorporate relevant keywords into your videos. This strategy not only helps you ride the wave of popular trends but also increases your chances of appearing in the “For You” page and gaining organic visibility.

Engaging with TikTok Trends and Hashtags

TikTok is fueled by trends and hashtags. Regularly engage with trending content and explore popular hashtags within your niche. By actively participating in discussions and creating content around trending hashtags, you can position yourself as an authority and gain visibility within the TikTok community. Additionally, incorporating trending hashtags in your captions and comments can boost the discoverability of your content and attract a wider audience.

Collaborating with Influencers

Collaborating with influencers is a powerful strategy to tap into their existing audience and leverage their expertise in finding trending keywords Identify influencers in your specific niche who share your brand values and boast a considerable following. By collaborating on content or participating in duets, you can expose your brand to a wider audience and gain insights into the trending keywords they incorporate into their content.

Utilizing External Keyword Research Tools

While TikTok provides several in-app methods to discover trending keywords, you can also leverage external keyword research tools to further enhance your keyword research. Tools like Google Trends, Keyword Planner, and SEMrush can provide valuable insights into popular search terms and trending topics related to TikTok. By analyzing the search volume and competition for specific keywords, you can identify emerging trends and incorporate them into your TikTok content.

Engaging with the TikTok Community

Trending Keywords on TikTok
Engage with Community to find Trending Keywords on TikTok [Image: Pixabay]

Active engagement with the TikTok community can provide you with real-time information on trending keywords and topics. Participate in discussions, follow relevant accounts, and engage with user-generated content. By immersing yourself in the TikTok community, you can stay updated on the latest trends and gain inspiration for your own content. Additionally, engaging with other users can help you build meaningful connections and expand your reach on the platform.

Tracking Influencer Strategies

Influencers play a significant role in shaping trends on TikTok. By closely monitoring their strategies and content, you can gain insights into the keywords they use and the type of content that resonates with their audience. Keep an eye on influencers within your niche and analyze their most successful videos. By understanding the patterns and keywords they employ, you can adapt those strategies to your own content and increase your chances of going viral.

Conducting Competitive Analysis

Analyzing your competitors’ TikTok presence can provide valuable insights into trending keywords and content ideas. Identify your main competitors on TikTok and study their profiles, videos, and captions. Look for patterns in the keywords they use and the type of content that receives high engagement. By analyzing their success, you can uncover opportunities to incorporate similar keywords and themes into your own content strategy.

Experimenting with Different Content Formats

TikTok offers various content formats, such as duets, lip-syncing, tutorials, challenges, and comedic skits. Experimenting with different formats can help you tap into different trending keywords and engage with a diverse audience. Stay updated on the latest content trends and explore new formats that align with your brand and target audience. By diversifying your content, you increase your chances of discovering trending keywords and reaching a wider TikTok user base.

Staying Current with Pop Culture and Events

TikTok is deeply influenced by pop culture and current events. Stay informed about the latest trends, movies, music, viral challenges, and news events. By incorporating references to popular culture in your TikTok content, you can align it with trending keywords and attract a larger audience. Stay active on social media platforms and follow relevant accounts to stay updated on the latest pop culture phenomena.


In conclusion, finding trending keywords on TikTok is a powerful strategy to enhance your visibility, engagement, and overall success on the platform. By utilizing the Discover page, analyzing popular accounts, leveraging TikTok analytics, exploring challenges, and engaging with the TikTok community, you can uncover valuable insights and incorporate trending keywords into your content. Stay current with pop culture, conduct competitive analysis, and experiment with different content formats to stay ahead of the curve. Remember, TikTok is all about creativity, so don’t be afraid to put your unique spin on trending keywords and make them your own. Now, go out there and create captivating TikTok content that will make waves!


1. What role do hashtags play in finding trending keywords on TikTok?

Hashtags are crucial for finding trending keywords on TikTok. By using popular hashtags related to your content, you increase the discoverability of your videos and tap into trending conversations. Research and incorporate relevant hashtags into your captions to optimize your content for search and increase its visibility.

2. Can I use trending keywords from other platforms on TikTok?

While it’s possible to use trending keywords from other platforms on TikTok, it’s essential to understand the specific culture and trends of TikTok. Conduct thorough research and adapt the keywords to fit the TikTok format and audience. TikTok has its own unique trends and keywords that resonate with its user base.

3. How frequently should I update my content with trending keywords?

To stay relevant and maximize your reach, it’s advisable to update your content with trending keywords regularly. Keep a pulse on the latest trends and integrate relevant keywords into your videos. However, ensure that the keywords align with your content and are not forced or unrelated. Consistency is key, so aim to incorporate trending keywords into your content on a consistent basis to maintain engagement and attract new viewers.

4. Can I use popular songs or sounds to find trending keywords on TikTok?

Absolutely! Music plays a significant role in TikTok trends, and popular songs or sounds often have associated keywords. By using trending songs or sounds in your videos, you can tap into the keywords and themes that are currently popular on the platform. Pay attention to the songs that are frequently used in viral videos and incorporate them into your content to increase your chances of going viral.

5. Are there any tools specifically designed for finding trending keywords on TikTok?

While there are no dedicated tools exclusively for TikTok keyword research, you can utilize general keyword research tools and social media monitoring platforms to gain insights into popular topics and keywords on TikTok. These tools can help you analyze trends, search volumes, and audience engagement to discover trending keywords that you can incorporate into your content strategy.

6. What should I do if a keyword I’m targeting stops trending on TikTok?

Trends on TikTok are dynamic and ever-changing. If a keyword you’re targeting stops trending, it’s essential to adapt and pivot your content strategy. Stay updated on the latest trends and identify new keywords that are gaining traction. Experiment with different content formats, engage with the community, and keep exploring new ways to stay relevant and capture the attention of TikTok users.

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  • Tina Haze

    Tina Haze is a highly experienced digital marketer and co-founder of Seabuck Digital. With two master's degrees in Business Administration and Statistics, she has spent the last 7 years working in the field of digital marketing, helping businesses grow their online presence and achieve their goals. Prior to this, Tina also worked as a Branch Manager for a Real Estate company, where she honed her management and leadership skills. With 14 years of industry experience, Tina is a seasoned professional who is dedicated to helping others succeed. Through her writing, she shares valuable insights and actionable tips on effective management decision-making, based on her own real-world experience. For anyone looking to grow their business and take their management skills to the next level, Tina's articles are a must-read. Are you looking to make better management decisions and grow your business? Subscribe to Tina's newsletter today and receive exclusive tips and insights straight to your inbox!

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